In the world of Generative Search Optimisation (GEO) and engines like Gemini, the effectiveness of backlinks is being re-evaluated. While traditional SEO has long championed backlinks as essential for ranking, the dynamics in GEO are different. This exploration addresses
Conducting an SEO link audit helps you understand which backlinks are supporting your rankings and which could be tarnishing them. Backlinks can account for up to 50% of the weight in determining the success of a page in Google’s rankings.
Google says nofollow links don’t pass authority – “They’re not part of Google’s ranking algorithm.” But if you’ve been in SEO longer than five minutes, and actually look at the data, you might be a
