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Conducting an SEO link audit helps you understand which backlinks are supporting your rankings and which could be tarnishing them. Backlinks can account for up to 50% of the weight in determining the success of a page in Google’s rankings.

Google’s Official Line vs Reality

Google says nofollow links don’t pass authority – “They’re not part of Google’s ranking algorithm.” But if you’ve been in SEO longer than five minutes, and actually look at the data, you might be a